Where did useful traffic come from?
Connect referrers, campaigns, landing pages, location, device, and browser context to each session. Separate traffic volume from useful visits.
See referrers, campaigns, landing pages, countries, devices, and browsers together.
Follow each visit across pages, events, goals, errors, heatmaps, and recordings.
Track signups, purchases, forms, clicks, and other actions you define.
Compare search, ads, campaigns, product pages, or your own tagged audiences.
Move from a stat to the relevant heatmap or recording without changing products.
Store website analytics in the database you control.
Connect acquisition, page journeys, actions, and outcomes. See which source brought a visit, what happened next, and whether it reached a goal.
Connect referrers, campaigns, landing pages, location, device, and browser context to each session. Separate traffic volume from useful visits.
Review pages, time, events, tags, goals, and errors in one timeline. Use recordings and heatmaps when a chart cannot explain abandonment.
Create segments by source, campaign, page, goal, or tag. Compare outcomes and turn the result into a campaign, page, or conversion decision.
Compare visitor groups and see which channels, pages, and behaviors lead to conversion. Verify the result in the underlying sessions.
Try visitor segmentsOpen the visitor path, interactions, recording, and error context when an aggregate chart cannot tell you why people stopped or converted.
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