UXWizz vs Google Analytics: self-hosted analytics comparison
Comparison details reviewed: October 16, 2026
Compare Google Analytics with a self-hosted product that combines stats, heatmaps, session recordings, goals, events, error tracking, and more.
Deployment and data
UXWizz stores analytics in your database. Google Analytics is Google-hosted, with data controls for collection, retention, and deletion.
Pricing model
UXWizz uses a one-time license with optional renewal. Standard GA4 is free; Analytics 360 requires a sales quote. Budget separately for your UXWizz hosting.
Operations
UXWizz runs on your PHP and MySQL server. Google operates the Google Analytics service.
Product scope
UXWizz combines stats with heatmaps and recordings. Google Analytics focuses on measurement, acquisition, events, and marketing attribution.
Web A/B tests
UXWizz includes web A/B testing. GA4 measures tests run through external tools; Google Optimize closed in September 2023.
AI assistance
Both products offer AI assistance. Ask Advisor is in beta for English-language accounts. UXWizz Ask AI uses your configured OpenAI or OpenRouter provider.
Feature comparison
| Feature | UXWizz | Google Analytics |
|---|---|---|
| Session Recording | Yes | No |
| Heatmaps | Yes | No |
| Event Tracking | Yes | Yes |
| A/B Testing | Yes | No |
| Multiple Domains | Yes | Yes |
| Ask Ai | Yes | Yes |
| Segments | Yes | Yes |
| Visitor Analytics | Yes | Yes |
| Feature Flags | No | No |
| Conversion Funnels | Yes Coming soon - Can be done using Ask AI | Yes |
| Self-hosted Option | Yes | No Data controls for collection, retention, and deletion; Google-hosted storage |
| Cookieless Tracking | Yes Cookieless web analytics explained | Yes Consent Mode can send cookieless pings for measurement and modeling. This differs from self-hosted session tracking. |
| Feedback/Polls | Yes Not out of the box - Can be easily added | No |
Who each product suits
UXWizz
Growing Businesses
Scale beyond basic free analytics with professional features
WordPress Users
Easy integration with WordPress sites through plugin or direct installation
Data Privacy Focused Companies
Complete control over analytics data with self-hosting
Long-term Analytics Users
Unlimited data retention without sampling
Professional Analytics Teams
Advanced features and AI-powered insights for deeper analysis
Multi-domain Businesses
Track multiple websites with comprehensive analytics
E-commerce and SaaS
Advanced user behavior tracking and conversion optimization
Google Analytics
Small Businesses
Website and app measurement with the free standard GA4 product
Large Enterprises
Organizations that need Analytics 360 service and limits, priced by sales quote
Google Ads Users
Heavy reliance on Google's ecosystem
High-Traffic Sites
Websites needing Google's infrastructure
What UXWizz offers
UXWizz is a good fit when you want several analytics and behavior tools on infrastructure you control.
Established product
- Built and maintained since 2012
- Regular product updates
- Direct support from the team building UXWizz
Predictable licensing
- One-time license; renewal is optional
- No product-enforced visitor or website limits
Infrastructure control
- Choose the server and database location
- Keep analytics data on your server
- Control access, backups, and retention
More than basic stats
- Session recordings and heatmaps
- Goals, events, segments, and error tracking
- Ask AI for questions about your traffic
Pricing comparison
Standard GA4 compared with a UXWizz Solo license:
UXWizz
$299
One-time license; keep the purchased version
License: $299
Also budget for: Hosting Optional support renewal after year one
One installation can track multiple websites without per-site or visitor overage fees.
Included:
- ✓ Unlimited recordings
- ✓ Unlimited heatmaps
- ✓ Core analytics features
- ✓ One year of updates and support
✓ Free trial available
Google Analytics
Free
Free standard GA4 product
Analytics 360: Sales quote
Standard GA4, monthly: Free
Standard GA4 is free. Analytics 360 is a separate enterprise product priced by sales quote.
Included:
- ✓ Event and key event measurement
- ✓ Google Ads integration
- ✓ Acquisition and attribution reports
- ✓ AI assistance; availability varies
✓ Free plan available
View Google Analytics Pricing* Software costs exclude UXWizz hosting and optional support renewal. Ask Google or a sales partner for Analytics 360 pricing and limits.
Sources: Google Analytics , Analytics 360 .
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Cristian Buleandră