UXWizz vs Google Analytics: self-hosted analytics comparison
Comparison details reviewed: August 16, 2025
Compare Google Analytics with a self-hosted product that combines stats, heatmaps, session recordings, goals, events, error tracking, and more.
Deployment and data
UXWizz is self-hosted. Google Analytics is a hosted service under Google's data-processing terms.
Pricing model
UXWizz uses a one-time license with optional renewal. Google Analytics has a free standard product and a separately priced enterprise product.
Operations
UXWizz runs on your PHP and MySQL server. Google operates the Google Analytics service.
Product scope
UXWizz combines stats with heatmaps and recordings. Google Analytics focuses on measurement, acquisition, events, and marketing attribution.
Feature comparison
| Feature | UXWizz | Google Analytics |
|---|---|---|
| Session Recording | Yes | No |
| Heatmaps | Yes | No |
| Event Tracking | Yes | Yes |
| A/B Testing | Yes | Yes |
| Multiple Domains | Yes | Yes |
| Ask Ai | Yes | No |
| Segments | Yes | Yes |
| Visitor Analytics | Yes | Yes |
| Feature Flags | No | No |
| Conversion Funnels | Yes Coming soon - Can be done using Ask AI | Yes |
| Self-hosted Option | Yes | No No data control options |
| Cookieless Tracking | Yes Cookieless web analytics explained | No Privacy compliance issues |
| Feedback/Polls | Yes Not out of the box - Can be easily added | No |
Who each product suits
UXWizz
Growing Businesses
Scale beyond basic free analytics with professional features
WordPress Users
Easy integration with WordPress sites through plugin or direct installation
Data Privacy Focused Companies
Complete control over analytics data with self-hosting
Long-term Analytics Users
Unlimited data retention without sampling
Professional Analytics Teams
Advanced features and AI-powered insights for deeper analysis
Multi-domain Businesses
Track multiple websites with comprehensive analytics
E-commerce and SaaS
Advanced user behavior tracking and conversion optimization
Google Analytics
Small Businesses
Basic analytics needs with zero budget (GA4)
Large Enterprises
Organizations with GA360 budgets ($50k+/year)
Google Ads Users
Heavy reliance on Google's ecosystem
High-Traffic Sites
Websites needing Google's infrastructure
What UXWizz offers
UXWizz is a good fit when you want several analytics and behavior tools on infrastructure you control.
Established product
- Built and maintained since 2012
- Regular product updates
- Direct support from the team building UXWizz
Predictable licensing
- One-time license; renewal is optional
- No product-enforced visitor or website limits
Infrastructure control
- Choose the server and database location
- Keep analytics data on your server
- Control access, backups, and retention
More than basic stats
- Session recordings and heatmaps
- Goals, events, segments, and error tracking
- Ask AI for questions about your traffic
Pricing comparison
Based on Unlimited (but sampled):
UXWizz
$299
One-time license; keep the purchased version
License: $299
Also budget for: Hosting Optional support renewal after year one
One installation can track multiple websites without per-site or visitor overage fees.
Included:
- ✓ Unlimited recordings
- ✓ Unlimited heatmaps
- ✓ All features
- ✓ One year of updates and support
✓ Free trial available
Google Analytics
Free or $4,166/mo
Monthly subscription
3-Year Cost: $149,976
Monthly Cost: Free or $4,166
Free (GA4) with limitations, GA360 starts at $50,000/year
Included:
- ✓ Basic analytics
- ✓ Data sampling
- ✓ Google Ads integration
- ✓ Limited data retention
- ✓ Cookie-dependent tracking
- ✓ No session recording
- ✓ No heatmaps
✓ Free plan available
View Google Analytics Pricing* Pricing details were last checked on 2025-08-16. Verify current prices, limits, and terms on the vendor website before purchase.
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Cristian Buleandră