See what visitors do on your website
UXWizz combines stats, heatmaps, session recordings, goals, events, and error tracking on your own server.Try UXWizz free
Self-hosting can reduce the number of third parties that receive analytics data and gives you direct control over storage. It does not make an analytics setup compliant by itself.
This article is general product information, not legal advice. Your obligations depend on the data, purpose, legal basis, users, and jurisdictions involved.
Website analytics may collect IP addresses, identifiers, browsing history, form values, events, or combinations of data that can identify a person. Pseudonymised data can still be personal data.
The European Data Protection Board explains that personal data includes information relating to an identified or identifiable person. It also distinguishes anonymised data from pseudonymised data.
With a self-hosted product, your organization chooses the server, database, region, access rules, backups, and retention policy. Analytics data does not need to pass through a separate analytics SaaS provider.
That can simplify part of the data flow, but your organization still decides why and how the data is processed. You still need suitable security, transparency, retention, and rights-handling processes.
Cookieless tracking can avoid persistent visitor identifiers, but “cookieless” does not automatically mean “anonymous” or “consent-free.” Other collected data and local ePrivacy rules still matter.
The EDPB notes that cookies used to process personal data are covered by GDPR and that separate ePrivacy rules also apply. Necessary cookies can be treated differently from analytics cookies.
Before enabling analytics:
If personal data is transferred outside the EU or EEA, also review the GDPR rules for international transfers in Chapter V of the GDPR.
UXWizz can keep analytics data on infrastructure you control. It also supports cookieless tracking, configurable recording, masking, exclusions, and retention controls. You remain responsible for configuring and operating them for your use case.
See cookieless analytics with UXWizz and the GDPR-friendly analytics overview.
Cristian Buleandră — FounderFeature description