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Google Analytics's Sunset: an opportunity to switch to self-hosted analytics

The recent communication from the Google Analytics Team is a clear signal that the era of Universal Analytics is coming to an end. The deadline for Google Analytics 4 has passed, and if you haven't made the switch yet, it's time to take action. As the notification states:

"Your Universal Analytics property UA-XXXXXXXX-1 has now stopped processing new data. All remaining Universal Analytics standard properties will soon stop processing new data."

This is a crucial moment for businesses relying on analytics to make informed decisions. The transition to Google Analytics 4 is encouraged, but it's also an opportunity to explore alternative solutions that might better suit your needs.

The Call for Change

The Google Analytics Team advises users to review their accounts and complete the transition to Google Analytics 4. However, this is also an invitation to consider other options. As the saying goes:

"In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists." - Eric Hoffer

Now is the time to be a learner, to explore new possibilities and technologies that can take your analytics game to the next level.

Why UXWizz?

Enter UXWizz, a self-hosted analytics platform that empowers businesses with control over their data and insights. As the Google Analytics 4 deadline has passed, and Universal Analytics properties are ceasing new data processing, UXWizz emerges as a compelling alternative.

"Your Universal Analytics property needs attention... If you haven't yet, we encourage you to complete your transition to Google Analytics 4."

Consider this encouragement as an opportunity to evaluate UXWizz and make an informed decision about the analytics platform that aligns best with your business goals.

Benefits of Self-Hosting

One of the significant advantages of UXWizz is the power of self-hosting. Unlike cloud-based solutions, UXWizz allows you to keep your data within your control, offering enhanced security and privacy.

UXWizz empowers you with the autonomy to set up and manage your analytics environment according to your unique requirements.

Take Control of Your Analytics Journey

As the Google Analytics Team bids farewell to Universal Analytics, it's a moment to reflect on the direction you want your analytics journey to take. The transition to Google Analytics 4 is one path, but switching to UXWizz is a choice that puts you in control.

"Should you have any questions or need assistance during the transition, please don't hesitate to visit our Google Analytics 4 Help Center."

UXWizz users enjoy high quality support for installation, ensuring a smooth transition and ongoing assistance as they explore the rich features, insights and opportunities offered by a self-hosted analytics platform.


The message from the Google Analytics Team serves as a catalyst for change in the analytics landscape. Now is the best time to embrace the future with a self-hosted analytics platform that can not only replace Google Analytics 4 but goes beyond, offering control, flexibility, and personalized support for your analytics needs.

Make the switch today, take control of your data and redefine your analytics experience.

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